New Toxic Sludge PR and Lobbying Effort Gets Underway
Tuesday, 20 March 2012 14:36 By Sara Jerving, PR Watch | Report
A trade association known for using the terms "compost," "organic," and "biosolids" to describe sewage sludge is investing in a new public relations campaign to influence policymakers and the public. The US Composting Council(USCC), which was founded by the disposable diaper industry, will be expanding its long-standing efforts to "rebrand" sewage sludge, which is increasingly disposed of on agriculture crops and through garden centers without telling the public that their food is being grown in medical, industrial, and human waste.
Earlier this year, the USCC announced that it hired a PR firm, Colehour + Cohen, to help with the rebranding efforts and that it will also be increasing lobbying efforts.
The word “compost” traditionally has applied to vegetable material and scraps gardeners and farmers collect to re-use on crops and gardens. The USCC uses the term "compost" on an industrial scale to include sewage sludge, as well as other commercial and municipal waste.
The toxic sewage sludge prevention and mitigation community lost one of its greatest activists - Maureen Reilly died on December 11, 2012. Maureen was a respected researcher and educator whose contributions were valued across Canada, in the United States and Europe. She was the editor of Sludge Watch, an online newsletter with a worldwide readership. From an on-line obituary "...for almost two decades, Maureen has been an inspired, tireless and preeminent researcher and campaigner against land application of sludge, assisting local communities throughout North America fight industrial and municipal proposals to re-brand toxic effluents of various types and consistencies and dump them as 'fertilizer' and 'beneficial biosolids' onto our food, aquifers, into our lives and bodies."
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